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WebMD Mobile App Redesign

Increasing user retention by creating a more personalized WebMD experience.
The Challenge
WebMD needs some TLC
We were put into a group of three to create a WebMD mobile app superior to the one available now. Given the wide spectrum of the project and a timeline of 2 weeks, we were faced with a formidable task. Our group sat, sketched, collaborated, and devised a gameplan to create what you are about to see.
The Problem
We need to increase user retention and acquisition
WebMD has learned that people have a difficult time navigating through its massive collection of content. Users want a more personalized WebMD experience and to quickly find, comprehend, and share information. WebMD is also looking to increase its user acquisition and retention.
The Solution
Let's increase personalization and user engagement
People need to want to use our product. Through research, we found that a personalized experience would increase user engagement. To acheive this, we introduced a news feed based on peoples’ interests and medical information. We also added the ability for users to connect and share information with doctors and others.
The Design
Informative and simple onboarding
Once the app has been downloaded, users will be given informational pages about the app and the incentives of creating a WebMD account. Users are then prompted to enter in their information to create an account. These pages are kept as clean and simple as possible to deter people from disengaging from the registration process.


